This particular Penzoil ad is focused towards a country music audience because of the use of Tim McGraw as a spokesperson.
It is also focused towards men because the car portrayed is a jeep that has been driven in the mud and dirt.
The ad embodies the idea of masculinity.
To change the target audience to more gender neutral in something like National Geographic, it would be best to use a more gender neutral car such as an SUV.
The ad should not have a spokesperson at all and instead the current tag line should read "Dare to explore the world around you."
These changes will allow for a more general target audience with a shared passion for traveling and exploring rather than males who enjoy country music.
About Me
- Joel Palermo
- San Jose, CA, United States
- Hello everyone! I'm Joel Palermo. I'm currently a junior now at SJSU. I'm having a great time! I'd love to meet ya! Oh, and I march to a different beat than most. Check the beat and you may just want to march with me.
Don't Be Afraid to Soar Above the Clouds
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